Hur kan man marknadsföra en contentbyrå genom att använda content marketing?
–Strategi och produktion
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PRODUCTIONS
How do you promote a content agency by using content marketing? That was the question to be answered in my graduation project. To be able to answer this question I've set up a couple of productions to be made in the process of marketing Glory Days as a content agency. Through working alongside with the agency we've decided to set a strategy in terms of an marketing plan for ways to communicate and produce elements of content marketing. The productions that was made during the five weeks are as follows:
1. A marketing plan of how to communicate and present the company on social media. Additional items in the document are the communication in a newsletter.
2. Whitepaper -Create and make material as a guide or advice. -PDF for screen.
3. Template for newsletter with relevant content, produced according to guidelines created in the marketing plan. -Mailchimp/web.
4. Communication for Instagram -Create a post with appealing illustration related to the marketing plan. -Illustration for web.
5. Letter of appreciation -Create a letter of appreciation for chosen customers and partners in addition to a manual of content marketing. This will serve as a way of caring and showing appreciation. -Printed material.
6. Film Production -Produce a showreel to promote their services. -Motion editing (After Effects/Premiere Pro).
7. Website -Structure and make suggestions for improvements of content through i.e CTA.  -Wordpress/web.
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1. MARKETING PLAN
"Tiden för att predika om vad andra ska göra för att förbättra sin marknadsföring är över. Det är dags att fråga sig själv de frågorna du ställer till dina kunder, det är dags att börja leva som vi lär."
"The time of preaching is over. It is time to as ourselves the questions
 we ask our customers. It is time to start living as we learn."Â
 we ask our customers. It is time to start living as we learn."Â
Having written the content of the plan I wanted to add a visual appearance to it as well and here is some of the drafts and below are the result👇🏼
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 2. WHITEPAPER
A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.
Marketers create whitepapers to educate their audience about a particular issue or explain and promote a particular methodology. They're advanced problem-solving guides. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads.Â
– Hubspot, June 27, 2014.
View complete whitepaper here ›
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4. NEWSLETTERÂ TEMPLATE
Se källa här ›
MailChimp is a user friendly application with an easy control panel. They offer a lot of ready-to-use templates and ways to compose your own letter using HTML.Â
Below are som sketches made in Illustrator 👇🏽
Lastly are some sketches made using one of the layouts by building the newsletter in Glory Days Mailchimp👇🏼
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5. COMMUNICATIONÂ FORÂ SOCIAL MEDIA
This section of communication was mostly a way of producing and to create something visually and I way of using social media to drive more traffic to the site.Â
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6. LETTERÂ OFÂ APPRECIATION
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This package would supposedly contain:
- A letter
- A book/compendium on content marketing
- Complementary items to connect it to the summer season
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W E B S I T E
This part was about structuring and to leave proposals on how to improve the website and make it more content customized by using CTA (call to action). A call-to-action is a button or link embedded on the site to drive more visitors and convert them to potential customers.
In order to succeed with CTA and in order for it to work optimally, it's important that it has a value, something that is relevant or interesting enough to want to fill in a form to get it.
Purpose:
- To generate and care for potential and existing customers.
- To promote the company/content via multiple channels.
- In order to complete an order or a purchase.
- To engage around events, happening or other cases.
- To track and locate visitors to the site. A great way to know what changes you need to make.
- To promote the company/content via multiple channels.
- In order to complete an order or a purchase.
- To engage around events, happening or other cases.
- To track and locate visitors to the site. A great way to know what changes you need to make.
CTA plug-ins for Wordpress
- Easy Social Share Buttons
- Inbound Now
- Optimonk
Below is an example of a "scroll triggered box." 👇🏽
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S H O W R E E L
Â
With a showreel we wanted to show customers, potential new customers and partners what Glory Days can offer and present their variation in this field of expertise.
View the film here ›
