INTERNSHIPÂ
FALL 2016
Advertising, PRÂ and Social Agency
- An award winning creative lead agency based in Stockholm.
During my internship at Abby Priest I was assisting account director Niklas Crona, ensuring the smooth production of campaigns – from briefing creatives, debriefing clients to managing budgets. Together we planned campaigns, completed projects and celebrated our success.
In addition to these assignments I have also been creating graphic design such as prints, digital ads, event productions and also to work with the social media team and PR.
Here are some of the projects I was involved in:Â
S:t Eriks presents
The world's most exclusive potato chips
An exclusive beer requires an exclusive snack and we don’t accept anything other than a world-class level of craft. So, of course, we stuck to the same principles when we made the world’s most exclusive potato chip. To achieve a pristine level of craft, we collaborated with the top chefs of the Swedish National Culinary Team, which with our India Pale Ale as a starting point composed the recipe for the chips.
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My part in this project has been many, but the main focus has been leading the production of the chips container, certificate of authenticity and the brochure. Packaging and distribution both domestic and abroad. Last but not least the privilege to act as model in showcasing this project. Â
Adobe Stock Apparel SS16
A tribute to what once was
This is a trip back in time. Remember the days when stock photo libraries were filled to the rim with business clichés? Remember the days when you were spending hours on the stock photo websites? It's time to leave those days and the obsolete workflow of yesterday behind.
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During my first days of the internship this campaign was released and went viral quicker than you can say "Nationalencyklopedin". To get a grip on what happened we needed to gather all the clips and links from all the press to be able to measure and analyze the results.
The clothes have also been wanted on the New York Fashion week and people starting asking where they could get a hold of the shirts.
NORDIC CREATIVE TALENTÂ
AWARD
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Established by Adobe in association with Cap&Design – Celebrates the most outstanding talents under 28 years of age, active within the fields of graphic design, digital art, photography, video, motion graphics and imagination.
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NCTA was held for the third time in the nordic countries Sweden, Norway, Denmark and Finland. For each country a creative meet up event was held where Adobe presented all the new features and apps this year. The winners was also announced with diplomas and awards.
Adobe Student AmbassadorÂ
Program
In the fall of 2016 Adobe Student Ambassador Program was launched. Adobes first ambassador program for students in the nordic countries. Starting in Sweden looking for the top 10Â ambassadors from the best design schools in the country.
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The ambassadors help spread the Adobe Creative Cloud love on campus! As an Adobe Student Ambassador, they will teach their friends, classmates, and community tools and techniques to help them stand out with Adobe Creative Cloud. They are passionate about design and want hands-on marketing, event planning and social media experience with a company that is changing the world through digital experiences.
Artwork for the ASAP made by Erik Kirtley
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OTHER
Responsible for some of Abby Priests costumers social media platforms.
Event planning and production.
Event/activity planning and participation, including print and digital production.
Motion and voice-over production.
Mustache campaign involving planning, budget and research.
Digital production for social media plattforms.
Pressrelease including preparing presskit and invitations.Â
